Turn every fishing session into an ongoing angler relationship
Lushly Fishing helps fisheries and tackle shops understand what anglers are catching, what they need next, and when to engage them.
No angler discounts required · Annual billing: 2 months free
How It Works
From first conversation to Living Intent engagement in as little as 4 weeks.
Discover
Book a call to explore how Living Intent can transform your angler relationships and drive full-price repeat purchases.
Configure
We set up your branded platform with your waters, species, catch tracking, and fishery branding.
Engage
Start turning fishing sessions into ongoing relationships with targeted, timely engagement powered by Living Intent.
Why Fisheries Choose Lushly Fishing
Living Intent and angler intelligence that turns one-time visitors into ongoing customer relationships.
AI Coach and Fish ID
Help anglers identify species, build rigs, and improve their technique with built-in AI coaching tailored to UK waters.
Conditions and Forecasting
Real-time bankside conditions, tides, and solunar forecasting that keep anglers coming back to plan their next session.
Living Intent Engine
Understand what each angler is targeting, what they need next, and when they are most likely to engage. Turn every session into an ongoing relationship.
Personalised Engagement
Send the right message at the right time based on what each angler is actually fishing for. Relevance drives engagement, not discounts.
Fishery Focused
Built specifically for fisheries and tackle shops. Species intelligence, catch tracking, and seasonal engagement tailored to your waters.
Branded Angler App
Your brand on iOS, Android, and web. Fishery branding throughout, with angler accounts and catch collections.
What is Living Intent?
Living Intent turns an angler's relationship with a fishery into actionable customer insight.
Instead of only recording what an angler caught, Lushly understands what species they target, what conditions they fish in, what they may need next and when they are most likely to return.
Traditional Loyalty
Rewards transactions
Living Intent
Understands angler intent
Traditional loyalty rewards transactions. Living Intent understands angler intent.
This enables fisheries to drive relevant, full-price ticket sales and repeat visits through usefulness and timing, rather than relying primarily on discounts.
Pricing Plans
Choose the plan that fits your fishery or tackle shop. All plans include the Living Intent engine and full angler intelligence.
Setup from £495
- Branded iOS/Android/PWA app
- Fish species identification
- Catch logging & records
- Angler accounts
- Catch history
- Push notifications
- Basic analytics
- Fishery branding
Setup from £995
Everything in Essential, plus:
- Living Intent
- Angler segmentation
- Personalised coaching
- Angler journeys
- Condition-based notifications
- Loyalty/rewards
- Engagement analytics
- Tackle shop campaigns
- Marketplace
- Advanced angler intelligence
Setup from £1,500
Everything in Engage, plus:
- EPOS integration
- CRM integration
- Loyalty integration
- E-commerce integration
- Advanced angler analytics
- Multiple locations
- API access
- Advanced reporting
- Priority support
Additional locations: £49 to £99/month
Everything in Retail, plus:
- Multi-site/group management
- Multiple brands
- Central administration
- Location-level marketing
- Group angler intelligence
- EPOS/CRM/e-commerce/API integrations
- Advanced reporting
- Dedicated account management
No angler discounts required · Living Intent drives full-price purchases through usefulness and timing
Ready to Turn Sessions Into Relationships?
Book a call to explore how Living Intent can help your fishery or tackle shop drive full-price purchases and repeat visits.
Book a CallNo angler discounts required