Lushly Professional Services builds digital tools for plant lovers, anglers, and trade businesses across the UK.
Founded in 2024, Lushly started as a weekend project between two friends who kept killing their houseplants. What began as a simple plant identification tool grew into a suite of digital products: Lushly Plants for plant enthusiasts and garden centres, Lushly Fishing for anglers and fisheries, TradeSite and Contractor Pro for trade businesses, and Shopify Consultancy for growing e-commerce brands. Today, Lushly Professional Services helps businesses across the UK turn one-time customers into ongoing relationships.
To build digital tools that help people pursue their passions and help businesses turn every customer interaction into an ongoing relationship. Every Lushly product is designed to be genuinely useful, not just transactional.
Living Intent is the engine that powers every Lushly product. It turns a customer's relationship with a business into actionable insight.
Instead of only recording what a customer bought, Lushly understands what they are doing, what they may need next, and when they are most likely to engage.
Rewards transactions
Understands customer intent
Traditional loyalty rewards transactions. Living Intent understands customer intent.
This enables businesses to drive relevant, full-price purchases and repeat visits through usefulness and timing, rather than relying primarily on discounts. It is the foundation of every Lushly product, from plant care to fishing, trade websites to Shopify strategy.
A suite of digital tools for plant lovers, anglers, and trade businesses.
A companion app for plant lovers — identify, care for, and share plants, with a white-label option for garden centres.
A branded angler app that helps fisheries and tackle shops stay connected with their customers year-round.
Fast, professional websites for sole traders and small trades, with booking, quotes, and AI live chat built in.
A managed website service for contractors, with quote forms, project galleries, and client portals — live in 24 hours.
Hands-on help for Shopify merchants — from audits and design to app selection and conversion improvements.
Every product we build starts with the question: how does this genuinely help the person using it? Useful tools build loyalty, not discounts.
From garden centres to fisheries, sole traders to Shopify merchants, our tools are built for the realities of running a business.
We are always learning, always improving, just like the communities we serve. Progress over perfection.
We are a distributed team of designers, developers, and domain experts working to build digital tools that are genuinely useful. Every product is built with the same principle: help people pursue their passions and help businesses turn every interaction into an ongoing relationship.
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